5+ Years of Growth, Connection, and Staying True to What Feels Right

When I first dipped my toe into the world of online business, I was overwhelmed by how many tools I was told I had to have. Scheduling software, funnel builders, CRM platforms, email marketing tools—it felt like there was a tech stack for every step, and if I didn’t get it exactly right, I’d somehow be left behind.

One of the first tools I was told to get was an email marketing platform.
I still remember the conversation vividly. I had just hired my first business coach. I was excited. Motivated. A little in over my head. And one of the very first things she said was, “You need to get serious about email marketing. Social media can disappear overnight. Your list is your business.”

That made sense to me. I understood the value of building something that I owned, something that felt more intimate than an algorithm. So I did what most people do—I looked around at what everyone else was using.

And honestly? I hated it.

All the “mainstream” options at the time looked clunky and outdated. The back ends were confusing, the email templates felt sterile, and the entire experience didn’t match the creative energy I wanted in my business. I remember testing one of the biggest platforms and feeling like I needed a software engineering degree just to send a welcome email. Nothing about it inspired me to communicate or connect.

That’s when I found Flodesk.

At the time, Flodesk was new to the scene. It felt like a hidden gem, especially compared to the big-name platforms everyone else was raving about. But from the first moment I clicked into it, I felt relief. Finally—a tool that didn’t make me feel like I was compromising my aesthetic or my sanity.

I chose Flodesk because it was beautiful.
Clean design. Modern templates. Easy drag-and-drop formatting. Everything about it made me want to send emails instead of dreading them. I could make something on-brand, elegant, and engaging in minutes—not hours. It was designed with creatives in mind, and I felt that instantly.

At the beginning, I used Flodesk for the basics—simple newsletters, one-off updates, a welcome sequence or two. But even that small step helped me build real momentum. I didn’t need to “master” email marketing in order to start. I could begin imperfectly but still show up beautifully. That’s something I’ll always appreciate about Flodesk: it met me where I was.

What I didn’t expect was how that early decision would become one of the most sustained and trustworthy parts of my business.

Fast forward five years, and here’s what might surprise you:
I’ve changed nearly every other tool in my business.

Seriously—my project management system? Different.
Client scheduling? Changed.
Course platforms? Rebuilt.
Payment processors, CRMs, content schedulers—you name it, I’ve tested, upgraded, or ditched it entirely over the years.

But the one thing I’ve never changed?
Flodesk.

It’s been my constant companion through every stage of growth—from early side hustle energy to full-blown business maturity. And the reason why is simple: it hasn’t just stayed pretty. It’s become powerful.

In the past few years, Flodesk has rolled out features that have made it even easier to scale—without losing its signature simplicity. I’ve watched the platform evolve from a gorgeous email editor into a full-blown marketing engine:

Workflows that let me automate onboarding, sales nurturing, and launches with ease.

Segmentation that allows me to speak to different audiences in intentional ways.

Forms and landing pages that match my brand without needing a designer.

And most recently, checkout features and sales pages that simplify selling—no extra tools required.

I can now run full campaigns inside Flodesk, from opt-in to payment to delivery, and it still feels intuitive and aligned. That’s no small feat.

And through it all, Flodesk has never made me feel like I had to trade beauty for function—or vice versa. It’s always been a both/and platform. Gorgeous and strategic. Easy and effective.

More than that, it’s helped me build real relationships.
Some of the most loyal clients and collaborators I’ve worked with found me through my emails. I’ve had people reply to my newsletter just to say, “This was exactly what I needed today” or “I love how your emails feel like a conversation.”

That kind of connection? You can’t automate that. But you can create the space for it—and for me, Flodesk made that possible.

Here’s what I’ve learned after five years of using the same tool (when every online trend seems to scream “shiny new thing!”):

Your tools should serve your vision—not the other way around.
I didn’t want to bend my brand or energy to fit a system that wasn’t designed for me. Flodesk allowed me to communicate the way I naturally do—with warmth, intention, and style.

Ease is a form of strategy.
The more complicated something feels, the more likely we are to avoid it. If I had chosen a more complex platform in the beginning, I might have burned out before I built momentum. Flodesk made consistency possible.

It’s okay to grow into your tools.
I didn’t need every advanced feature on day one. But I’m grateful that as I evolved, Flodesk was right there with me—offering more sophistication without sacrificing the simplicity I loved from the start.

If you’re a creative entrepreneur, coach, service provider, or someone who just wants to enjoy sending emails (imagine that!), I can’t recommend Flodesk enough. It’s not just another subscription—it’s a partner in how I connect, sell, and serve.

Flodesk gave me a home for my community & my words.

And five years later, it’s still where my voice feels most at home.

FULL DISCLOSURE: I am a proud affiliate of Flodesk! You can sign up here!